QR Codes in Email Marketing
7 Smart Tips to Boost Engagement
Make emails easier to act on
QR Codes in Email Marketing
7 Smart Tips to Boost Engagement
Make emails easier to act on
Tip 1 – Increase Click-Through Rates
QR codes give readers another way to act.
Some users prefer scanning instead of clicking.
Place the QR near your main offer.
Tip 2 – Drive Real-World Actions
Send users from email to:
• Store directions
• Event entry
• Phone calls
QR codes connect digital emails to real actions.
Tip 3 – Place QR Near Your CTA
Do not hide the QR code.
Place it close to your main CTA button.
“Click or Scan” = same action
Tip 4 – Use Different QR Codes for Audiences
Different users need different pages.
Use separate QR codes for each email segment.
This improves targeting and tracking.
Tip 5 – Generate More Leads
Use QR codes to open:
• Forms
• WhatsApp chats
• Email contact pages
Less typing = more responses.
Tip 6 – Track Campaign Performance
QR codes help measure what works.
Track scans, actions, and engagement.
Better data = better email campaigns.
Tip 7 – Always Test Before Sending
Test on desktop and mobile.
✔ QR scan works
✔ Clickable link included
Clean design + testing = better results.